Written and Photographed by Terry Pommett
If Nantucket flew banners to honor the achievements of its favorite sons and daughters, the result would probably resemble the recent Cristo and Jeanne- Claude “Gates” exhibition in New York’s Central Park. An increasing number of island writers, artists, entertainers and entrepreneurs continue to make their mark on a national level.
Now add Ehren Jordan’s name to that pantheon of talented people. In the world of winemaker super stars, Jordan has flown under the radar for the past decade until now. Since receiving the San Francisco Chronicle “2008 Winemaker of the Year” award, the nods and high-fives to his remarkable wines have given way to full bodied adulation.
Fortunately, that potentially ego-inflating momentum has not puffed up Jordan’s easygoing style. He honestly states, with a straight face, that he doesn’t care all that much for Cabernet Sauvignon. Mon Dieu! Heresy in Napa Valley! Not only that, Beaujolais is often his dinner wine of choice.
When asked how he felt about the award, Jordan observed, “There are lots of talented winemakers out there, and I’m not the most talented, but I was stunned by the congratulatory emails and calls I received from people all over the country.”
Is it really difficult to make good wine? Jordan was more thoughtful in evaluating that generalization but no less self-effacing.
“Twenty years ago it was a lot harder than it is today,” he explained. “If you weren’t from Davis [the University of California at Davis Department of Viticulture], no one wanted to talk to you. I know the wine business enough that if you’re smart and have the right work ethic, it’s pretty simple.”
That being said, the mechanics and the artistry of winemaking are separate. “The best winemakers I’ve seen are the least intrusive,” Jordan added. “Great chefs and great winemakers have something in common.
They don’t get a reputation from one meal or one wine. They get it from consistently producing greatness over time.”
A balancing act
That distinction can be seen in Jordan’s cumulative body of work. His self described “day job” is winemaker at Turley Wine Cellars, known for their bold, assertive Zinfandels. His own Failla offerings are cool climate Pinot Noir, Syrah and a Chardonnay that’s lower in alcohol, subtle and delicate. He also consults for Neyers Vineyards, where he was once a partner.
It wasn’t just a few great bottlings with high points in the Wine Spectator that caught the attention of John Benet, Chronicle wine columnist. He wrote, “Jordan shuffles his various roles without pause. The consistent quality of any of his projects would win him plenty of attention. That he can seamlessly balance them all is one of the many reasons why Ehren Jordan is the Chronicle 2008 Winemaker of the Year.”
Call it balancing or juggling, Jordan has indulged his inquisitive temperament since childhood. It has guided him to his current pinnacle. Son of retired island Nantucket real estate maven, Lucille Jordan, he grew up sampling just about every job available to seasonal workers on the island. His employers read like a who’s who of Nantucket businesses and personalities.
Fishing with ex-step father Steve Bender, construction with Bruce Poor, landscaping with Ted Godfrey and masonry with John Fee, to name a few. It wasn’t until his college years at George Washington University, studying archeology and art history, that his palate was first exposed to the pleasures of the vine. Working at a D.C. beverage shop, BellWine and Liquor, Jordan recalled doing in-store tastings of first growth Bordeaux.
“We had a high-end clientele,” he said. “Every Saturday I got to try the great wines of the world. They’d open just about anything.” After graduation, he began a time honored American tradition of wandering from one job to another.
Although in this case, they were all wine-related: buyer for a distributor in Denver, sommelier in an Aspen restaurant and tour guide at Joseph Phelps Vineyard in Napa, which he parlayed into a retail position and bottom rung cellar job. Ultimately, through a contact he had made during a harvest at Phelps with winemaker Michel Goutier, Jordan found himself apprenticing for two years with Jean-Luc Columbo, in Frances’s Rhone Valley. He returned to the states with enough winemaking experience to become a 1/3 partner with former Phelps co worker Bruce Neyers and his wife Barbara, launching their new label, Neyers Vineyard. Soon after, he met Helen Turley and brother Larry, eventually becoming Turley Wine Cellar’s head winemaker.
By 1998, Jordan had established his own label, Failla, named after his wife Annemarie Failla, whom he had known since 7th grade. With a banking career at Morgan Stanley at the top of her resume, Annemarie is the financial and business brains of the winery as well as the 24-7 mom to their children Audrey, 7 and Vivien, 3.
Settled in a comfortable crafts man cottage on a quiet street in Calistoga, California, the family recently realized their dream of owning their own winery. They purchased a 10-acre former apple orchard 10 miles south on the Silverado Trail that was owned by Chef Cindy Pawlcyn, the Napa Valley icon who founded the legendary Mustard’s Grill and Go Fish.
A state of the art wine cave, completed in August, serves Failla and is a custom crush facility for a number of small boutique winemakers.
Hands-on winemaking
In spite of a Disneyesque quality that exists in Napa, where a number of wineries are lifestyle choices of the wealthy and not necessarily nuts and bolts businesses, Jordan remains committed to his passion.
After all, as Anne-Marie pointed out, “Our demographic is hand-to-mouth.” Still, for Jordan, the focus will always be about hands-on winemaking. “My wines are hand made by the owner of the winery, me,” he noted. “It is my vision, an expression of what I want to do, as opposed to a business venture that creates a hundred million dollar winery and hires a winemaker and general manager to run the show. I like the old California style, with board and batter redwood and tin metal roofs. I’m happy with a simple mailbox out in front of the property, not an elaborate entryway. I figure, let the wine speak for itself and if it’s really good, you don’t need the other stuff.”
Nevertheless, there is other stuff in Jordan’s bag of tricks. He is an accomplished pilot who flies his own Cessnas, a 182 Turbo and a 340, logging over 200 hours a year. Flying became a part of Jordan’s life once he realized he was spending too much time driving between his vineyard in Sonoma and Turley vineyards in Paso Robles.
Where, Jordan planted six acres of Oak and Hazelnut trees, whose roots were bathed with tubermelanosporum. “We should be harvesting black truffles within three years,” he predicted. “I’ve seen them growing. They’re the size of a pea right now. Larry and I are doing paper, rock, scissors to see who gets to go to France to buy the truffle dog.”
A highlight of the 2009 Nantucket Wine Festival will be “Sultans of the Sonoma Coast,” a seminar featuring Jordan, Andy Peay of Peay Vineyards and David Hirsch of Hirsch Vineyards. Their particular terroir of cool climate and ridge-top vineyards in sight of the Pacific Coast has generated great excitement in the wine drinking world. Jordan has been purchasing grapes from both Hirsch and Peay since the early days of Failla and now has his own vines producing Syrah, Pinot Noir and Chardonnay on a portion of his 85-acre parcel on the Gualala Ranch near Cazadero.
Visit faillawines.com for more on Jordan and his wines.